Strategic Marketing Plan (5 Year Plan)
Every company needs a 5 year marketing plan. More specifically, if you need to present a plan to your bank for a loan, looking to submit your business idea for a government grant, a start-up company or if you have never made a marketing or business plan, this is the ideal program. Ths plan includes:
- Market Research, Trends Analysis, Location Review and Product Cost Analysis
- Customer Insight
- Competition Analysis
- Marketing Strategy
- Tactical Design
- Budget & Measurment
Reasons a marketing plan fails:
- Plan is based on what your internal team wants - and not external factors, financial considerations and consumer insight.
- Plan is not updated regularly - because you let your ego believe you understand your market like no one else. Or, your company is either sales or technology driven, either one is a short-term vision for your company.
- You are too niche focused - and unable to see the competition or changes ahead.
- Content in your plan is fluff - there was not enough background information, market research. You decided to develop your marketing plan with a template.
Brand Development and Management
Brand Development - We build your brand based on your marketing plan and your target market.
- Corporate Identity: Custom Logo Design or an entire corporate identity {website, brochure, business card, email campaigns, twitter and facebook}
- Brand message: If you feel that your market position or message is unclear or needs better direction, we review your materials and your market it and make it fit!
- Brand Programs: Need more exposure we offer Competitive Branding Programs.
- Social Media Programs: Need to get started but unsure where. We can develop your blog, content and other relevant tools, always in keeping with your brand style.
Action Plan (Usually referred to as 1 Year Marketing Plan)
Hourly Consulting
Need some quick answers but don't want the commitment of a consultant coming in and taking up your time?
Unsure of what exactly you need but know you need help? Even if you all you require is direction from time to time - we offer that service. Our TMB Consulting Service is also available at an hourly rate.
Content Development Strategy
Need content for your blog, website, brochure or quarterly newsletter, we can either write it for you or help you with your editorial calendar. Targeted writing can and does boost sales. And, stop sounding like everyone else!
Retail Industry
- Leadership and Management
- Retail Operations
- Merchandising Programs
- Sales Training
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