Four B2B Companies That Use Facebook Right

Facebook | Faccialibro 

There is a change in the air. 

Facebook is becoming a solid tool for B2B industries.  We thought we would check out which companies are on Facebook right now and doing it right.  (I'm sure you know that this is not an in-dept report....and if we missed a b2b company that deserves to be on this selection, feel free to add your company to our comment section.)

We picked four B2B companies that use Facebook ranging from great to good based on user interaction, content engagement, application uses and brand positioning:

1. Bombardier - http://www.facebook.com/BombardierAero :  Our number one, the winner and all around best with respect to B2B Facebook tactics.  It offers us a great design, engaging photos and a FB page allowing their fans to post and provide their comments.
2. Siemens Water Technologies - http://www.facebook.com/siemenswater?sk=wall. They provide quality content, really like their water quiz section and casual videos. They should consider expanding their quiz section to engage a younger audience and fix their video page with a teaser headline for easier selection.   
3. Taco HVAC - http://www.facebook.com/TacoHVAC#!/TacoHVAC?sk=wall.  They read like a happy company.  I want to work for them.  I would suggest adding the photo and events applications, these would make their news feed page more organized, give important trade shows more visibility and help direct their visitor to current news.  
4. Smalley Steel Ring Company - http://www.facebook.com/pages/Smalley-Steel-Ring-Company/126999777335065.  Fun photos with a FB page also allows their fans to post their comments.  I would suggest adding an email app, perhaps a white paper and/or more personal photos such as their sales staff at a trade show, some local news plugs would be great to add to their FB page.  And, of course, they need to get their vanity link. 

You are probably wondering why I'm suggesting to engage a younger audience. Social media's manner of working is the opposite from traditional tactics. Meaning social media first engages a larger audience who then pushes your target audience towards your company; whereas traditional tactics are directed only towards your target audience.

The second reason is that this younger audience may be one day your future client. Most importantly, they are the rulers of social media and done correctly you can build your online brand with their engagement.

Lastly, it is still free to add a quiz and other items on Facebook, so take advantage. Remember - opportunity, opportunity, opportunity.

Happy marketing!
Cecilia