3 Tips: Using Facebook for Business, B2C and B2B

Facebook Marketing Tip for Small Business |

I'm sure you heard this before - if Facebook was a country it would be the 3rd largest in the world.


These charts recently released from HubSpot this month not only show that this statement as fact, it also shows us that Facebook is still leading in usage and preference when it comes to social media outlets.

For any business in b2b or b2c with a modest marketing budget, the question is:

How can you use this information on Facebook demographics to your advantage?

Analysis


It shows that there are more women, between 18 - 34 years of age on Facebook, followed by individuals who are parents (Chart 24). This would suggest that the largest demographic on Facebook is the mommy demographic and if you provide a product say diaper service or children's clothing, then Facebook is a perfect outlet for your business.

Chart 46 reveals that Facebook outpaces any other social media outlet when it comes to your target market connecting with your brand, which suggests that your company needs to be on Facebook. Even if your target market is not as strong as the mommy demographic, being first, networking and having a presence does have its advantages for any business.

Charts 40 and 42 shows that if you want to increase your followers you will need to add more items to your Facebook page. Recently I saw a commercial on television that ended with; "Like us on Facebook!" which suggests that you've wasted 5-10 seconds and a lot of money when you should have said something else on air.

Finally Chart 43 reveals that your target audience spends most of her time on her Facebook Newsfeed, so make your content worth reading!

Recommendations     

1. To increase your Facebook followers: add something extra or special just on Facebook for your target audience to "like you".  Discount, report or coupon would probably work well.
2. To maintain your Facebook followers: post only once a month and post something in addition to your blog post.  
3. To create engagement with your Facebook followers:  Write in a personal tone, add a dash of humour and occasional insight.

I've selected only a few charts for this post. You can download the entire research collection directly from HubSpot.com.

Happy Marketing!  And, you can like us on Facebook....
Cecilia

More great articles:

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• Tanner's Tale: 24/7 Social Media Success