Taking inspiration from other industries

One of the most fun parts for me in this profession is taking ideas, inspiration and promotions from other industries and see how they can be carried over to other industries.

Here is your freebie (a new section that I've added):

Women are primarily responsible for clipping coupons, coupons is usually associated with grocery retailers.  How about spa owners and/or retailers design a coupon book, say sent out once a year.  Make it an event and have about 10 different coupons where the receipient can use it or spread the word (include reguarl 10% discount coupons as well as Friend coupons, gift coupons, manly man coupons, Mom and Daughter coupon, etc, etc).  The added good news is "consumers with an income of $100,000 or more are among the most likely to use couponswealther", from Marketing Vox.  This sounds like a win-win for you.

Happy Marketing!