I've discovered that creating a marketing program for spas is the same as B2B marketing. It includes building the brand and selling the details. I also discovered while it is great to bring a list of "to do's", like build a face book page, add content, send it with RSS feed, most spa owners don't have the time or the inclination for these type of tactics. They need clients now!
What I found most successful are implementing grassroots marketing, referral programs (keeping the current client so happy they come back with friends) and building the company brand.
The next step is building their own brand of skin care products. After all if the spa owners are using a skin care product they love, then why not sell it under their own brand name. This is the perfect brand extension strategy.
Contact us, we can help.
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